{"id":15521,"date":"2026-05-24T12:04:35","date_gmt":"2026-05-24T03:04:35","guid":{"rendered":"https:\/\/mirai-works.co.jp\/business-pro\/?p=15521"},"modified":"2026-06-02T17:08:56","modified_gmt":"2026-06-02T08:08:56","slug":"abm%e3%81%a8%e3%81%af%ef%bc%9f%e6%88%90%e6%9e%9c%e3%82%92%e5%87%ba%e3%81%99%e9%80%b2%e3%82%81%e6%96%b9%e3%81%8b%e3%82%89%e3%83%a1%e3%83%aa%e3%83%83%e3%83%88%e3%83%bb%e3%83%87%e3%83%a1%e3%83%aa","status":"publish","type":"post","link":"https:\/\/mirai-works.co.jp\/business-pro\/business-column\/abm","title":{"rendered":"ABM\u3068\u306f\uff1f\u6210\u679c\u3092\u51fa\u3059\u9032\u3081\u65b9\u304b\u3089\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u30c4\u30fc\u30eb\u307e\u3067\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mirai-works.co.jp\/business-pro\/wp-content\/uploads\/2026\/05\/ABM-\u3068\u306f-1.png\" alt=\"\" width=\"700\" height=\"440\" class=\"aligncenter size-full wp-image-15523\" srcset=\"https:\/\/mirai-works.co.jp\/business-pro\/wp-content\/uploads\/2026\/05\/ABM-\u3068\u306f-1.png 700w, https:\/\/mirai-works.co.jp\/business-pro\/wp-content\/uploads\/2026\/05\/ABM-\u3068\u306f-1-300x189.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>ABM\u3068\u3044\u3046\u8a00\u8449\u3092\u8033\u306b\u3059\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u305f\u3082\u306e\u306e\u300c\u5f93\u6765\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u4f55\u304c\u9055\u3046\u306e\u304b\u300d\u300c\u81ea\u793e\u3067\u3082\u5c0e\u5165\u3067\u304d\u308b\u306e\u304b\u300d\u3068\u7591\u554f\u3092\u611f\u3058\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p><span class=\"q_underline q_underline1\"><strong>ABM\u3068\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7565\u3067\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u9ad8\u3044\u7279\u5b9a\u4f01\u696d\u306b\u7d5e\u3063\u3066\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u9023\u643a\u3057\u306a\u304c\u3089\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u624b\u6cd5<\/strong><\/span> \u3067\u3059\u3002\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u304c\u982d\u6253\u3061\u306b\u306a\u308a\u3084\u3059\u3044\u4e2d\u3067\u3001ABM\u306f\u3088\u308a\u52b9\u7387\u7684\u306bROI\u5411\u4e0a\u3092\u76ee\u6307\u305b\u308b\u65b9\u6cd5\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001ABM\u306e\u610f\u5473\u3084\u4ed6\u624b\u6cd5\u3068\u306e\u9055\u3044\u3001\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3084\u9032\u3081\u65b9\u3001\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u3092\u89e3\u8aac\u3059\u308b\u305f\u3081\u3001\u81ea\u793e\u306b\u5411\u3044\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3057\u305f\u3044\u65b9\u306f\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div style=\"background: #F1F1F1; padding: 15px; border: 4px inset #787878; border-radius: 10px; word-break: break-all;\">\n\u25a0\u76ee\u6b21<\/p>\n<ol>\n<li><a href=\"#A\"><span style=\"color: #3366ff; text-decoration: underline;\">ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f<\/span><\/a><\/li>\n<li><a href=\"#B\"><span style=\"color: #3366ff; text-decoration: underline;\">ABM\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u80cc\u666f<\/span><\/a><\/li>\n<li><a href=\"#C\"><span style=\"color: #3366ff; text-decoration: underline;\">ABM\u306e\u30e1\u30ea\u30c3\u30c83\u3064<\/span><\/a><\/li>\n<li><a href=\"#D\"><span style=\"color: #3366ff; text-decoration: underline;\">ABM\u306e\u30c7\u30e1\u30ea\u30c3\u30c83\u3064<\/span><\/a><\/li>\n<li><a href=\"#E\"><span style=\"color: #3366ff; text-decoration: underline;\">ABM\u306e\u9032\u3081\u65b9<\/span><\/a><\/li>\n<li><a href=\"#F\"><span style=\"color: #3366ff; text-decoration: underline;\">ABM\u63a8\u9032\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c82\u3064<\/span><\/a><\/li>\n<li><a href=\"#G\"><span style=\"color: #3366ff; text-decoration: underline;\">ABM\u306b\u5fc5\u8981\u306a\u30c4\u30fc\u30eb3\u9078<\/span><\/a><\/li>\n<li><a href=\"#H\"><span style=\"color: #3366ff; text-decoration: underline;\">ABM\u306b\u304a\u3051\u308b\u6ce8\u610f\u70b9<\/span><\/a><\/li>\n<li><a href=\"#I\"><span style=\"color: #3366ff; text-decoration: underline;\">ABM\u306a\u3089\u300c\u30d5\u30ea\u30fc\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8.jp\u300d\u3078\u304a\u4efb\u305b\u304f\u3060\u3055\u3044<\/span><\/a><\/li>\n<li><a href=\"#J\"><span style=\"color: #3366ff; text-decoration: underline;\">\u300c\u30d5\u30ea\u30fc\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8.jp\u300d\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u65bd\u7b56\u652f\u63f4\u306e\u6210\u529f\u4e8b\u4f8b3\u9078<\/span><\/a><\/li>\n<li><a href=\"#K\"><span style=\"color: #3366ff; text-decoration: underline;\">\u307e\u3068\u3081<\/span><\/a><\/li>\n<\/ol>\n<\/div>\n<p><a id=\"banner_wp_4_top\" href=\"https:\/\/mirai-works.co.jp\/business-pro\/wp_marketing\/\"><br \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4264\" src=\"https:\/\/mirai-works.co.jp\/business-pro\/wp-content\/uploads\/2025\/03\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4eba\u6750\u306e\u30b9\u30dd\u30c3\u30c8\u63a1\u7528WP.png\" alt=\"\" width=\"900\" height=\"200\" \/><\/a><\/p>\n<h2 id=\"A\"><span class=\"q_underline q_underline1\"><strong>ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f<\/strong><\/span><\/h2>\n<p>ABM\u3068\u306f\u3001 <span class=\"q_underline q_underline1\"><strong>Account Based Marketing\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09<\/strong><\/span> \u306e\u7565\u3067\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u9ad8\u3044\u7279\u5b9a\u4f01\u696d\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u9078\u5b9a\u3057\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u9023\u643a\u3057\u306a\u304c\u3089\u3001\u500b\u793e\u3054\u3068\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u5f93\u6765\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u591a\u304f\u306e\u898b\u8fbc\u307f\u5ba2\u3092\u96c6\u3081\u3066\u6709\u671b\u306a\u30ea\u30fc\u30c9\u3092\u80b2\u6210\u3059\u308b\u9032\u3081\u65b9\u304c\u4e00\u822c\u7684\u3067\u3057\u305f\u3002\u4e00\u65b9\u3001 <span class=\"q_underline q_underline1\"><strong>ABM\u3067\u306f\u6700\u521d\u304b\u3089\u91cd\u8981\u5ea6\u306e\u9ad8\u3044\u4f01\u696d\u306b\u7d5e\u3063\u3066\u65bd\u7b56\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3057\u3084\u3059\u3044\u70b9\u304c\u7279\u5fb4<\/strong><\/span> \u3067\u3059\u3002\u7279\u306b\u9ad8\u5358\u4fa1\u5546\u6750\u3084\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u8907\u6570\u306e\u95a2\u4fc2\u8005\u304c\u95a2\u308f\u308b\u5546\u6750\u3068\u76f8\u6027\u304c\u3088\u3044\u624b\u6cd5\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001ABM\u3067\u306f\u55b6\u696d\u90e8\u9580\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u90e8\u9580\u307e\u3067\u542b\u3081\u3066\u3001\u4e00\u8cab\u3057\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7279\u5b9a\u4f01\u696d\u306e\u8ab2\u984c\u3084\u691c\u8a0e\u72b6\u6cc1\u3092\u8e0f\u307e\u3048\u3066\u60c5\u5831\u63d0\u4f9b\u3084\u63d0\u6848\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u5546\u8ac7\u5316\u7387\u3084\u53d7\u6ce8\u7387\u306e\u5411\u4e0a\u3001\u53d7\u6ce8\u5f8c\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3082\u3064\u306a\u3052\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span class=\"q_underline q_underline1\"><strong>ABM\u3068\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3001\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306e\u9055\u3044<\/strong><\/span><\/h3>\n<p>ABM\u3068\u6df7\u540c\u3055\u308c\u3084\u3059\u3044\u306e\u304c\u3001\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3084\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u9055\u3044\u3092\u4e00\u8a00\u3067\u3044\u3046\u3068\u3001 <span class=\"q_underline q_underline1\"><strong>ABM\u306f\u300c\u7279\u5b9a\u4f01\u696d\u3092\u6df1\u304f\u653b\u7565\u3059\u308b\u624b\u6cd5\u300d\u3067\u3042\u308a\u3001\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3084\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u300c\u5e45\u5e83\u3044\u898b\u8fbc\u307f\u5ba2\u3092\u96c6\u3081\u3066\u80b2\u6210\u3059\u308b\u624b\u6cd5\u300d<\/strong><\/span> \u3067\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th><\u9805\u76ee<\/th>\n<th>ABM<\/th>\n<th>\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/th>\n<th>\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4e3b\u306a\u5bfe\u8c61<\/td>\n<td>\u7279\u5b9a\u306e\u4f01\u696d\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\uff09<\/td>\n<td>\u5e45\u5e83\u3044\u898b\u8fbc\u307f\u5ba2\u5c64<\/td>\n<td>\u500b\u4eba\u5358\u4f4d\u306e\u898b\u8fbc\u307f\u5ba2<\/td>\n<\/tr>\n<tr>\n<td>\u76ee\u7684<\/td>\n<td>\u91cd\u8981\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5546\u8ac7\u5316\u30fb\u53d7\u6ce8\u30fb\u6df1\u8015<\/td>\n<td>\u9700\u8981\u559a\u8d77\u3068\u898b\u8fbc\u307f\u5ba2\u306e\u5275\u51fa<\/td>\n<td>\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u80b2\u6210<\/td>\n<\/tr>\n<tr>\n<td>\u30a2\u30d7\u30ed\u30fc\u30c1<\/td>\n<td>\u500b\u793e\u3054\u3068\u306b\u6700\u9069\u5316\u3057\u305f\u65bd\u7b56<\/td>\n<td>\u5e83\u304f\u60c5\u5831\u63d0\u4f9b\u3057\u3066\u95a2\u5fc3\u3092\u9ad8\u3081\u308b<\/td>\n<td>\u500b\u4eba\u306e\u95a2\u5fc3\u5ea6\u306b\u5fdc\u3058\u3066\u80b2\u6210\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u91cd\u8996\u3059\u308b\u8996\u70b9<\/td>\n<td>\u4f01\u696d\u5168\u4f53\u306e\u8ab2\u984c\u3084\u95a2\u4fc2\u8005\u69cb\u9020<\/td>\n<td>\u5e02\u5834\u5168\u4f53\u306e\u95a2\u5fc3\u559a\u8d77<\/td>\n<td>\u62c5\u5f53\u8005\u3054\u3068\u306e\u884c\u52d5\u3084\u5c5e\u6027<\/td>\n<\/tr>\n<tr>\n<td>\u5411\u3044\u3066\u3044\u308b\u30b1\u30fc\u30b9<\/td>\n<td>\u30fb\u9ad8\u5358\u4fa1\u5546\u6750<br \/>\u30fb\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u55b6\u696d<\/td>\n<td>\u30fb\u4f4e\uff5e\u4e2d\u5358\u4fa1\u5546\u6750<br \/>\u30fb\u30de\u30b9\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u5411\u3051\u306e\u65b0\u898f\u958b\u62d3\u55b6\u696d<\/td>\n<td>\u30fb\u4e2d\u5358\u4fa1\u5546\u6750<br \/>\u30fb\u5e45\u5e83\u3044\u5c64\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9<\/td>\n<\/tr>\n<tr>\n<td>\u4e3b\u306aKPI\u4f8b<\/td>\n<td>\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u5546\u8ac7\u5316\u7387\u3001\u53d7\u6ce8\u7387\u3001LTV<\/td>\n<td>\u554f\u3044\u5408\u308f\u305b\u6570\u3001\u8cc7\u6599\u8acb\u6c42\u6570\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u6570<\/td>\n<td>MQL\u6570\u3001SQL\u6570\u3001\u5546\u8ac7\u5316\u7387<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u305f\u3068\u3048\u3070\u3001\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u306fWeb\u5e83\u544a\u3001SEO\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u3001\u307e\u305a\u306f\u591a\u304f\u306e\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u3064\u304f\u308a\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u95a2\u5fc3\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u62bd\u51fa\u3057\u3001\u55b6\u696d\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u6d41\u308c\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u3053\u308c\u306b\u5bfe\u3057 <span class=\"q_underline q_underline1\"><strong>ABM\u3067\u306f\u3001\u3042\u3089\u304b\u3058\u3081\u91cd\u8981\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u7d5e\u308a\u8fbc\u307f\u3001\u305d\u306e\u4f01\u696d\u306e\u696d\u754c\u8ab2\u984c\u3084\u7d44\u7e54\u4f53\u5236\u3001\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u306e\u95a2\u5fc3\u9818\u57df\u306b\u5408\u308f\u305b\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8a2d\u8a08<\/strong><\/span> \u3057\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4e3b\u306b\u300c\u500b\u4eba\u300d\u3092\u8d77\u70b9\u306b\u898b\u8fbc\u307f\u5ba2\u3092\u7ba1\u7406\u3059\u308b\u8003\u3048\u65b9\u3067\u3059\u3002\u4e00\u65b9\u306e <span class=\"q_underline q_underline1\"><strong>ABM\u306f\u300c\u4f01\u696d\u300d\u3084\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u300d\u3092\u8d77\u70b9\u306b\u8003\u3048\u308b<\/strong><\/span> \u70b9\u304c\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002BtoB\u5546\u6750\u3067\u306f\u3001\u5b9f\u969b\u306e\u8cfc\u8cb7\u5224\u65ad\u306b\u8907\u6570\u90e8\u7f72\u3084\u8907\u6570\u62c5\u5f53\u8005\u304c\u95a2\u308f\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u305f\u3081\u3001\u500b\u4eba\u5358\u4f4d\u3067\u306e\u65bd\u7b56\u3060\u3051\u3067\u306f\u5341\u5206\u306b\u5546\u8ac7\u5316\u3067\u304d\u306a\u3044\u5834\u5408\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u70b9\u3001ABM\u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u5168\u4f53\u306e\u95a2\u4fc2\u8005\u3092\u610f\u8b58\u3057\u306a\u304c\u3089\u65bd\u7b56\u3092\u9032\u3081\u3089\u308c\u308b\u305f\u3081\u3001\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u55b6\u696d\u3084\u9ad8\u5358\u4fa1\u5546\u6750\u306e\u63d0\u6848\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306b\u3001ABM\u306f\u5e45\u5e83\u3044\u898b\u8fbc\u307f\u5ba2\u306b\u63a5\u70b9\u3092\u5e83\u3052\u308b\u65bd\u7b56\u3067\u306f\u306a\u304f\u3001\u91cd\u8981\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u6df1\u304f\u653b\u7565\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9ad8\u5358\u4fa1\u5546\u6750\u3084\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u306aBtoB\u5546\u6750\u307b\u3069\u76f8\u6027\u304c\u3088\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h2 id=\"B\">ABM\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u80cc\u666f<\/h2>\n<p>ABM\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u80cc\u666f\u306b\u306f\u3001\u4ee5\u4e0b3\u3064\u306e\u8981\u56e0\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u306e\u4e0a\u6607<\/li>\n<li>\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u8907\u96d1\u5316<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u30c4\u30fc\u30eb\u306e\u666e\u53ca<\/li>\n<\/ul>\n<h3>\u2460\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u306e\u4e0a\u6607<\/h3>\n<p>ABM\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u80cc\u666f\u306b\u306f\u3001\u307e\u305a <span class=\"q_underline q_underline1\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u306e\u4e0a\u6607<\/strong><\/span> \u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u96fb\u901a\u304c2026\u5e743\u67085\u65e5\u306b\u516c\u8868\u3057\u305f\u300c<a href=\"https:\/\/www.dentsu.co.jp\/news\/release\/2026\/0305-011003.html\" target=\"_blank\">2025\u5e74 \u65e5\u672c\u306e\u5e83\u544a\u8cbb<\/a>\u300d\u306b\u3088\u308b\u3068\u30012025\u5e74\u306e\u65e5\u672c\u306e\u7dcf\u5e83\u544a\u8cbb\u306f <span class=\"q_underline q_underline1\"><strong>8\u5146623\u5104\u5186<\/strong><\/span> \u3067\u30012021\u5e74\u304b\u30895\u5e74\u9023\u7d9a\u306e\u6210\u9577\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u8cbb\u306e\u69cb\u6210\u6bd4\u306f <span class=\"q_underline q_underline1\"><strong>50.2%<\/strong><\/span> \u3068\u521d\u3081\u3066\u904e\u534a\u6570\u306b\u9054\u3057\u3066\u3044\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u304c\u4e00\u822c\u5316\u3057\u305f\u7d50\u679c\u3001Web\u4e0a\u306e\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u3067\u7af6\u5408\u304c\u6fc0\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u5f71\u97ff\u3067\u3001\u5e83\u544a\u5358\u4fa1\u306e\u9ad8\u9a30\u3060\u3051\u3067\u306a\u304f\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u8cbb\u3084\u77e5\u898b\u3092\u6301\u3063\u305f\u4eba\u6750\u3092\u63a1\u7528\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u3082\u4e0a\u6607\u3057\u3066\u3044\u308b\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002<\/p>\n<p>\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u305f\u6628\u4eca\u3067\u306f\u3001 <span class=\"q_underline q_underline1\"><strong>\u5e45\u5e83\u3044\u5c64\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u300c\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u300d\u3060\u3051\u3067\u306f\u3001\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3092\u6291\u3048\u308b\u3053\u3068\u304c\u56f0\u96e3<\/strong><\/span> \u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u95c7\u96f2\u306b\u9732\u51fa\u3092\u5897\u3084\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u53d7\u6ce8\u78ba\u5ea6\u306e\u9ad8\u3044\u4f01\u696d\u3092\u3042\u3089\u304b\u3058\u3081\u7279\u5b9a\u3057\u3001\u9650\u3089\u308c\u305f\u4e88\u7b97\u3084\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u6295\u4e0b\u3059\u308bABM\u306e\u8003\u3048\u65b9\u304c\u3001\u30b3\u30b9\u30c8\u6700\u9069\u5316\u306e\u89b3\u70b9\u304b\u3089\u5f37\u304f\u652f\u6301\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3>\u2461\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u5909\u5316<\/h3>\n<p>BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u5909\u5316\u3057\u3066\u304d\u3066\u3044\u308b\u3053\u3068\u3082\u3001ABM\u304c\u91cd\u8996\u3055\u308c\u308b\u7406\u7531\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u5f93\u6765\u306f\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306e\u60c5\u5831\u63d0\u4f9b\u304c\u60c5\u5831\u6e90\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306b\u3088\u308b\u63d0\u6848\u3092\u53d7\u3051\u305f\u3046\u3048\u3067\u6bd4\u8f03\u691c\u8a0e\u3092\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u9032\u3093\u3060\u3053\u3068\u306b\u3088\u308a\u3001 <span class=\"q_underline q_underline1\"><strong>\u6628\u4eca\u306f\u4e8b\u524d\u306b\u60c5\u5831\u53ce\u96c6\u3092\u7d42\u3048\u305f\u3046\u3048\u3067\u55b6\u696d\u3068\u63a5\u89e6\u3059\u308b\u30b1\u30fc\u30b9\u3082\u5897\u3048\u3066\u304d\u3066\u3044\u307e\u3059<\/strong><\/span> \u3002<a href=\"https:\/\/www.coleta.jp\/digitalsalesnavi\/btob-buying-process-survey-2026\" target=\"_blank\">\u682a\u5f0f\u4f1a\u793e\u30a8\u30cc\u30b1\u30fc\u30a8\u30ca\u30b8\u30fc\u30b7\u30b9\u30c6\u30e0\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001\u7d047\u5272\u306e\u4f01\u696d\u304c\u300c\u55b6\u696d\u3068\u63a5\u70b9\u304c\u306a\u304f\u3066\u3082\u691c\u8a0e\u304c\u9032\u3093\u3060\u7d4c\u9a13\u304c\u3042\u308b\u300d\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001\u9867\u5ba2\u304c\u55b6\u696d\u62c5\u5f53\u8005\u3068\u63a5\u89e6\u3059\u308b\u524d\u306b\u3001\u81ea\u3089Web\u30b5\u30a4\u30c8\u3084SNS\u3067\u6bd4\u8f03\u691c\u8a0e\u3092\u6e08\u307e\u305b\u3066\u3057\u307e\u3046\u300c\u8cfc\u8cb7\u884c\u52d5\u306e\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8\u300d\u304c\u8d77\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u55b6\u696d\u304c\u95a2\u4e0e\u3067\u304d\u306a\u3044\u5834\u6240\u3067\u3001\u591a\u6570\u306e\u95a2\u4fc2\u8005\u304c\u72ec\u81ea\u306e\u57fa\u6e96\u3067\u691c\u8a0e\u3092\u9032\u3081\u308b\u300d\u3068\u3044\u3046\u72b6\u6cc1\u4e0b\u3067\u306f\u3001 <span class=\"q_underline q_underline1\"><strong>\u4e0d\u7279\u5b9a\u591a\u6570\u306b\u5411\u3051\u305f\u4e00\u5f8b\u306e\u60c5\u5831\u767a\u4fe1\u306f\u52b9\u679c\u3092\u6210\u3057\u307e\u305b\u3093\u3002<\/strong><\/span> ABM\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u3054\u3068\u306e\u8ab2\u984c\u3084\u610f\u601d\u6c7a\u5b9a\u69cb\u9020\u3092\u8e0f\u307e\u3048\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d44\u307f\u7acb\u3066\u308b\u624b\u6cd5\u3067\u3059\u3002\u7acb\u5834\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u95a2\u5fc3\u4e8b\uff08\u73fe\u5834\u306e\u52b9\u7387\u5316\u3084\u7d4c\u55b6\u5c64\u306e\u30b3\u30b9\u30c8\u524a\u6e1b\u306a\u3069\uff09\u306b\u5408\u308f\u305b\u3066\u500b\u5225\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u3001\u60c5\u5831\u53ce\u96c6\u5f8c\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u5f8c\u62bc\u3057\u3067\u304d\u307e\u3059\u3002 <span class=\"q_underline q_underline1\"><strong>\u4f01\u696d\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u767a\u4fe1\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u77e5\u308a\u3048\u306a\u3044\u60c5\u5831\u3092\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u63d0\u4f9b\u3067\u304d\u308b\u70b9\u304c\u3001<\/strong><\/span>  <span class=\"q_underline q_underline1\"><strong>ABM\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u5927\u304d\u306a<\/strong><\/span> \u8981\u56e0\u3067\u3059\u3002<\/p>\n<h3>\u2462\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u30c4\u30fc\u30eb\u306e\u666e\u53ca<\/h3>\n<p>MA\u3001SFA\u3001CRM\u306a\u3069\u306e\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u30c4\u30fc\u30eb\u304c\u666e\u53ca\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6a2a\u65ad\u7684\u306b\u6d3b\u7528\u3057\u3084\u3059\u304f\u306a\u3063\u305f\u3053\u3068\u3082\u3001ABM\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f\u306e\u8ffd\u3044\u98a8\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4ee5\u524d\u306f\u55b6\u696d\u62c5\u5f53\u8005\u3054\u3068\u306b\u60c5\u5831\u304c\u5206\u6563\u3057\u3084\u3059\u304f\u3001\u91cd\u8981\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u7d44\u7e54\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306e\u304c\u96e3\u3057\u3044\u30b1\u30fc\u30b9\u3082\u591a\u304f\u3042\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u73fe\u5728\u306f\u3001 <span class=\"q_underline q_underline1\"><strong>\u9867\u5ba2\u5c5e\u6027\u3001\u884c\u52d5\u5c65\u6b74\u3001\u5546\u8ac7\u9032\u6357\u3001\u5951\u7d04\u72b6\u6cc1\u306a\u3069\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3084\u3059\u304f\u306a\u308a\u3001ABM\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u571f\u53f0\u304c\u6574\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/strong><\/span><\/p>\n<h2 id=\"C\">ABM\u306e\u30e1\u30ea\u30c3\u30c83\u3064<\/h2>\n<p>ABM\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e3\u3064\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>ROI\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/li>\n<li>\u793e\u5185\u306e\u9023\u643a\u3092\u5f37\u3081\u3089\u308c\u308b<\/li>\n<li>\u9867\u5ba2\u5358\u4fa1\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b<\/li>\n<\/ul>\n<h3>\u2460ROI\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/h3>\n<p>ABM\u306f\u3001 <span class=\"q_underline q_underline1\"><strong>\u81ea\u793e\u3068\u306e\u89aa\u548c\u6027\u304c\u9ad8\u3044\u4f01\u696d\u306b\u7d5e\u3063\u3066\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u305f\u3081\u3001ROI\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u624b\u6cd5<\/strong><\/span> 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\u3001 <span class=\"q_underline q_underline1\"><strong>\u5546\u8ac7\u306e\u8cea\u304c\u9ad8\u307e\u308a\u3084\u3059\u3044<\/strong><\/span> \u3053\u3068\u3082ROI\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u7406\u7531\u306e1\u3064\u3067\u3059\u3002\u30ea\u30fc\u30c9\u6570\u3088\u308a\u3082\u53d7\u6ce8\u78ba\u5ea6\u306e\u9ad8\u3044\u5546\u8ac7\u3092\u91cd\u8996\u3057\u305f\u3044\u4f01\u696d\u306b\u3068\u3063\u3066\u3001ABM\u306f\u6709\u52b9\u306a\u9078\u629e\u80a2\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h3>\u2461\u90e8\u9580\u9593\u306e\u9023\u643a\u5f37\u5316\u306b\u3064\u306a\u304c\u308b<\/h3>\n<p>ABM\u306e\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u306e\u3072\u3068\u3064\u304c\u3001 <span class=\"q_underline q_underline1\"><strong>\u55b6\u696d\u90e8\u9580\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u9023\u643a\u3057\u3084\u3059\u304f\u306a\u308b\u3053\u3068<\/strong><\/span> \u3067\u3059\u3002\u5f93\u6765\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306f\u30ea\u30fc\u30c9\u6570\u3001\u55b6\u696d\u90e8\u9580\u306f\u53d7\u6ce8\u984d\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u7570\u306a\u308b\u6307\u6a19\u3092\u8ffd\u3044\u304c\u3061\u3067\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u3084\u512a\u5148\u9806\u4f4d\u306b\u5bfe\u3059\u308b\u8a8d\u8b58\u304c\u305a\u308c\u3001\u9023\u643a\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u3053\u3068\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>ABM\u3067\u306f\u3001\u6700\u521d\u306b\u300c\u3069\u306e\u4f01\u696d\u3092\u91cd\u70b9\u7684\u306b\u653b\u7565\u3059\u308b\u304b\u300d\u3092\u660e\u78ba\u306b\u6c7a\u3081\u308b\u305f\u3081\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u540c\u3058\u5bfe\u8c61\u3092\u898b\u306a\u304c\u3089\u65bd\u7b56\u3092\u7d44\u307f\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>\u2462\u9867\u5ba2\u5358\u4fa1\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b<\/h3>\n<p>ABM\u306f\u3001 <span class=\"q_underline q_underline1\"><strong>\u9867\u5ba2\u3054\u3068\u306e\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u3092\u8e0f\u307e\u3048\u305f\u63d0\u6848\u3092\u884c\u3044\u3084\u3059\u3044\u305f\u3081\u3001\u9867\u5ba2\u5358\u4fa1\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044<\/strong><\/span> \u624b\u6cd5\u3067\u3059\u3002\u7279\u5b9a\u306e\u4f01\u696d\u3092\u6df1\u304f\u7406\u89e3\u3057\u305f\u3046\u3048\u3067\u65bd\u7b56\u3092\u7d44\u307f\u7acb\u3066\u308b\u3053\u3068\u3067\u300c\u305d\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u672c\u5f53\u306b\u5fc5\u8981\u306a\u63d0\u6848\u300d\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u53ef\u80fd\u6027\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u500b\u793e\u306b\u5408\u308f\u305b\u305f\u63d0\u6848\u306f\u3001 <span class=\"q_underline q_underline1\"><strong>\u5358\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u304b\u3089\u306e\u4fe1\u983c\u7372\u5f97\u306b\u3082\u3064\u306a\u304c<\/strong><\/span>  <span class=\"q_underline q_underline1\"><strong>\u308b<\/strong><\/span> \u70b9\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u81ea\u793e\u306e\u72b6\u6cc1\u3092\u7406\u89e3\u3057\u305f\u3046\u3048\u3067\u63d0\u6848\u3057\u3066\u304f\u308c\u308b\u4f01\u696d\u3060\u3068\u8a8d\u8b58\u3055\u308c\u308c\u3070\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306b\u3082\u7e4b\u304c\u308b\u3067\u3057\u3087\u3046\u3002\u7d50\u679c\u3068\u3057\u3066\u3001LTV\u306e\u5411\u4e0a\u3068\u3044\u3046\u89b3\u70b9\u3067\u3082\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"D\">ABM\u306e\u30c7\u30e1\u30ea\u30c3\u30c83\u3064<\/h2>\n<p>ABM\u306f\u52b9\u7387\u7684\u306b\u6210\u679c\u3092\u72d9\u3048\u308b\u4e00\u65b9\u3067\u3001\u6e96\u5099\u3084\u904b\u7528\u306b\u6c42\u3081\u3089\u308c\u308b\u7cbe\u5ea6\u304c\u9ad8\u304f\u3001\u4f53\u5236\u3084\u30c7\u30fc\u30bf\u57fa\u76e4\u304c\u6574\u3063\u3066\u3044\u306a\u3044\u3068\u3046\u307e\u304f\u6a5f\u80fd\u3057\u306b\u304f\u3044\u9762\u3082\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u6ce8\u610f\u3057\u305f\u3044\u306e\u306f\u3001\u4ee5\u4e0b\u306e3\u70b9\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u3084\u8abf\u67fb\u306b\u6642\u9593\u304c\u304b\u304b\u308b<\/li>\n<li>\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u306b\u306a\u308b<\/li>\n<li>\u8907\u6570\u5546\u6750\u304c\u5fc5\u8981<\/li>\n<\/ul>\n<h3>\u2460\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u3084\u8abf\u67fb\u306b\u6642\u9593\u304c\u304b\u304b\u308b<\/h3>\n<p>ABM\u3067\u306f\u3001 <span class=\"q_underline q_underline1\"><strong>\u3069\u306e\u4f01\u696d\u3092\u91cd\u70b9\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u3057\u3066\u72d9\u3046\u304b\u304c\u6210\u679c\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059\u3002<\/strong><\/span> 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<span class=\"q_underline q_underline1\"><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u4e00\u5b9a\u91cf\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u5fc5\u8981<\/strong><\/span> 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<span class=\"q_underline q_underline1\"><strong>\u65e2\u5b58\u30a2\u30ab\u30a6\u30f3\u30c8\u3078\u306e\u6df1\u8015\u3092\u524d\u63d0\u306b\u3057\u3084\u3059\u3044\u624b\u6cd5<\/strong><\/span> 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id=\"E\">ABM\u306e\u9032\u3081\u65b9<\/h2>\n<p>ABM\u306f\u3001 <span class=\"q_underline q_underline1\"><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u3001\u6226\u7565\u7b56\u5b9a\u3001\u65bd\u7b56\u5b9f\u884c\u3001\u5206\u6790\u30fb\u6539\u5584\u307e\u3067\u3092\u4e00\u8cab\u3057\u3066\u9032\u3081\u308b<\/strong><\/span> \u3053\u3068\u3067\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u6d41\u308c\u3067\u9032\u3081\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ol>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3059\u308b<\/li>\n<li>\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b<\/li>\n<li>\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b<\/li>\n<li>\u5206\u6790\u30fb\u6539\u5584\u3092\u884c\u3046<\/li>\n<\/ol>\n<h3>\u2460\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3059\u308b<\/h3>\n<p>ABM\u306e\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001 <span class=\"q_underline q_underline1\"><strong>\u72d9\u3046\u3079\u304d\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u660e\u78ba\u306b\u9078\u5b9a\u3059\u308b\u3053\u3068<\/strong><\/span> 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<span class=\"q_underline q_underline1\"><strong>\u3069\u306e\u3088\u3046\u306a\u8a34\u6c42\u3092\u3001\u8ab0\u306b\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u5c4a\u3051\u308b\u304b<\/strong><\/span> \u3092\u6574\u7406\u3057\u307e\u3059\u3002ABM\u3067\u306f\u3001\u91cd\u8981\u30a2\u30ab\u30a6\u30f3\u30c8\u3054\u3068\u306b\u8ab2\u984c\u3084\u691c\u8a0e\u72b6\u6cc1\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u4e00\u5f8b\u306e\u8a34\u6c42\u3067\u306f\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u306b\u304f\u304f\u306a\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u540c\u3058\u696d\u754c\u306e\u4f01\u696d\u3067\u3042\u3063\u3066\u3082\u3001\u91cd\u8996\u3057\u3066\u3044\u308b\u7d4c\u55b6\u8ab2\u984c\u3084\u5c0e\u5165\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u696d\u754c\u5171\u901a\u306e\u60a9\u307f\u3060\u3051\u3067\u306a\u304f\u3001 <span class=\"q_underline q_underline1\"><strong>\u4f01\u696d\u3054\u3068\u306e\u72b6\u6cc1\u3084\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u306e\u95a2\u5fc3\u306b\u5fdc\u3058\u3066\u8a34\u6c42\u8ef8\u3092\u8abf\u6574<\/strong><\/span> \u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u6574\u7406\u3082\u884c\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u78ba\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<h3>\u2462\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b<\/h3>\n<p>\u6226\u7565\u3092\u6c7a\u3081\u305f\u3089\u3001\u5b9f\u969b\u306b <span class=\"q_underline q_underline1\"><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3078\u306e\u65bd\u7b56\u3092\u5b9f\u884c<\/strong><\/span> 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<span class=\"q_underline q_underline1\"><strong>\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u5206\u6790\u3068\u6539\u5584\u3092\u91cd\u306d\u308b\u3053\u3068\u304c\u524d\u63d0\u306e\u624b\u6cd5<\/strong><\/span> 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id=\"banner_jirei_marketing_1_top\" href=\"https:\/\/mirai-works.co.jp\/business-pro\/marketing_success\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12523\" src=\"https:\/\/mirai-works.co.jp\/business-pro\/wp-content\/uploads\/2025\/06\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\u30d0\u30ca\u30fc.png\" alt=\"\" width=\"900\" height=\"200\" srcset=\"https:\/\/mirai-works.co.jp\/business-pro\/wp-content\/uploads\/2025\/06\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\u30d0\u30ca\u30fc.png 900w, https:\/\/mirai-works.co.jp\/business-pro\/wp-content\/uploads\/2025\/06\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\u30d0\u30ca\u30fc-300x67.png 300w, https:\/\/mirai-works.co.jp\/business-pro\/wp-content\/uploads\/2025\/06\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\u30d0\u30ca\u30fc-768x171.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<h2 id=\"F\">ABM\u63a8\u9032\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c82\u3064<\/h2>\n<p>ABM\u306f\u3001\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306a\u3069\u8907\u6570\u90e8\u9580\u304c\u95a2\u308f\u308a\u306a\u304c\u3089\u3001\u91cd\u8981\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u4e00\u8cab\u3057\u305f\u4f53\u9a13\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001 <span class=\"q_underline q_underline1\"><strong>\u540c\u3058\u76ee\u6a19\u3092\u6301\u3066\u308b\u72b6\u614b\u3092\u3064\u304f\u308b\u3053\u3068\u3068\u3001\u60c5\u5831\u304c\u5206\u65ad\u3055\u308c\u306a\u3044\u4ed5\u7d44\u307f\u3092\u6574\u3048\u308b<\/strong><\/span> 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q_underline1\"><strong>\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fbCS\u304c\u5171\u901a\u306eKPI\u3092\u6301\u3064\u3053\u3068<\/strong><\/span> 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<span class=\"q_underline q_underline1\"><strong>\u5171\u901a\u30b4\u30fc\u30eb\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u90e8\u9580\u9593\u306e\u9023\u643a\u304c\u53d6\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<h3>\u2461 \u4e8b\u696d\u90e8\u9593\u306e\u300c\u60c5\u5831\u5171\u6709\u30eb\u30fc\u30eb\u300d\u306e\u8a00\u8a9e\u5316<\/h3>\n<p>ABM\u3092\u5b9f\u52d9\u3067\u6a5f\u80fd\u3055\u305b\u308b\u306b\u306f\u3001 <span class=\"q_underline q_underline1\"><strong>\u60c5\u5831\u5171\u6709\u30eb\u30fc\u30eb\u3092\u660e\u6587\u5316\u3059\u308b\u3053\u3068<\/strong><\/span> 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id=\"G\">ABM\u306b\u5fc5\u8981\u306a\u30c4\u30fc\u30eb3\u9078<\/h2>\n<p>ABM\u3092\u52b9\u7387\u7684\u306b\u9032\u3081\u308b\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u9078\u5b9a\u304b\u3089\u65bd\u7b56\u5b9f\u884c\u3001\u5546\u8ac7\u7ba1\u7406\u3001\u53d7\u6ce8\u5f8c\u306e\u95a2\u4fc2\u5f37\u5316\u307e\u3067\u3092\u652f\u3048\u308b\u30c4\u30fc\u30eb\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u7279\u306b\u91cd\u8981\u306a\u306e\u304c\u3001\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/p>\n<ul>\n<li>MA\u30c4\u30fc\u30eb<\/li>\n<li>SFA\u30c4\u30fc\u30eb<\/li>\n<li>CRM\u30c4\u30fc\u30eb<\/li>\n<\/ul>\n<h3>\u2460MA\u30c4\u30fc\u30eb<\/h3>\n<p>MA\u30c4\u30fc\u30eb\u306f\u3001 <span class=\"q_underline q_underline1\"><strong>\u898b\u8fbc\u307f\u5ba2\u306e\u884c\u52d5\u5c65\u6b74\u3092\u53ef\u8996\u5316\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u5316\u3059\u308b\u30c4\u30fc\u30eb<\/strong><\/span> 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q_underline1\"><strong>\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u6210\u529f\u7387\u3092\u9ad8\u3081\u308b\u30ab\u30ae\u3068\u306a\u308b<\/strong><\/span> \u305f\u3081\u3001MA\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>\u2461SFA\u30c4\u30fc\u30eb<\/h3>\n<p>SFA\u30c4\u30fc\u30eb\u306f\u3001 <span class=\"q_underline q_underline1\"><strong>\u55b6\u696d\u6d3b\u52d5\u3084\u5546\u8ac7\u9032\u6357\u3092\u7ba1\u7406\u30fb\u5171\u6709\u3059\u308b\u30c4\u30fc\u30eb<\/strong><\/span> 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q_underline1\"><strong>\u65e2\u5b58\u9867\u5ba2\u306e\u5c5e\u6027\u60c5\u5831\u3001\u5951\u7d04\u5185\u5bb9\u3001\u8cfc\u5165\u5c65\u6b74\u3001\u5bfe\u5fdc\u5c65\u6b74\u306a\u3069\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u30c4\u30fc\u30eb<\/strong><\/span> 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src=\"https:\/\/mirai-works.co.jp\/business-pro\/wp-content\/uploads\/2024\/04\/\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u7d4c\u55b6\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e6\u30b9\u30c6\u30c3\u30d7.png\" alt=\"\" width=\"900\" height=\"200\" \/><\/a><\/p>\n<h2 id=\"H\">ABM\u306b\u304a\u3051\u308b\u6ce8\u610f\u70b9<\/h2>\n<p>ABM\u3092\u9032\u3081\u308b\u3046\u3048\u3067\u6ce8\u610f\u3057\u305f\u3044\u306e\u306f\u3001 <span class=\"q_underline q_underline1\"><strong>\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u305f\u3060\u3051\u3067\u306f\u6210\u679c\u306f\u51fa\u306a\u3044<\/strong><\/span> 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<span class=\"q_underline q_underline1\"><strong>\u81ea\u793e\u5185\u306b\u5341\u5206\u306a\u77e5\u898b\u3084\u30ea\u30bd\u30fc\u30b9\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u5916\u90e8\u306e\u5c02\u9580\u4eba\u6750\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3082\u6709\u52b9<\/strong><\/span> 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src=\"https:\/\/mirai-works.co.jp\/business-pro\/wp-content\/uploads\/2024\/11\/FC\u30b5\u30fc\u30d3\u30b9\u8cc7\u6599WP.png\" alt=\"\" width=\"900\" height=\"200\" class=\"alignnone size-full wp-image-9405\" \/><\/a><\/p>\n<h2 id=\"J\">\u300c\u30d5\u30ea\u30fc\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8.jp\u300d\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u65bd\u7b56\u652f\u63f4\u306e\u6210\u529f\u4e8b\u4f8b3\u9078<\/h2>\n<p>ABM\u3092\u5b9f\u52d9\u3067\u6a5f\u80fd\u3055\u305b\u308b\u306b\u306f\u3001\u5358\u306b\u7406\u8ad6\u3092\u7406\u89e3\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001 <span class=\"q_underline q_underline1\"><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u7406\u89e3\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u3001\u90e8\u9580\u9023\u643a\u3092\u5b9f\u884c\u3067\u304d\u308b\u4f53\u5236\u3092\u6574\u3048\u308b\u3053\u3068<\/strong><\/span> 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<span class=\"q_underline q_underline1\"><strong>\u6226\u7565\u7acb\u6848\u304b\u3089\u5b9f\u884c\u307e\u3067\u306e\u4e00\u9023\u306e\u30d5\u30ed\u30fc\u3092\u69cb\u7bc9<\/strong><\/span> \u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u671f\u5f85\u3057\u3066\u3044\u305fToB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3092\u65e9\u671f\u306b\u7acb\u3061\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u3001 <span class=\"q_underline q_underline1\"><strong>\u6226\u7565\u3084\u6226\u8853\u306e\u660e\u78ba\u5316\u306b\u3088\u3063\u3066\u3001\u524d\u5e74\u3088\u308a\u9ad8\u3044\u6210\u9577\u7387\u306e\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u306b\u3064\u306a\u304c<\/strong><\/span>  <span class=\"q_underline q_underline1\"><strong>\u308a\u307e\u3057\u305f<\/strong><\/span>  <span class=\"q_underline q_underline1\"><strong>\u3002<\/strong><\/span> 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<span class=\"q_underline q_underline1\"><strong>\u5c02\u9580\u7684\u306a\u4f1a\u8a71\u304b\u3089\u6a5f\u4f1a\u5275\u51fa\u307e\u3067\u3092\u30b5\u30dd\u30fc\u30c8<\/strong><\/span> \u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001 <span class=\"q_underline q_underline1\"><strong>\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u7cbe\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u65e2\u5b58\u793e\u54e1\u3078\u306e\u30ca\u30ec\u30c3\u30b8\u5171\u6709\u3084\u80b2\u6210\u3082\u9032\u3093\u3060<\/strong><\/span> 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id=\"banner_wp_1_top\" href=\"https:\/\/mirai-works.co.jp\/business-pro\/contact\/\"><br \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4264\" src=\"https:\/\/mirai-works.co.jp\/business-pro\/wp-content\/uploads\/2023\/06\/\u30b3\u30e9\u30e0\u554f\u5408\u305b\u7528\u30d0\u30ca\u30fc.png\" alt=\"\" width=\"900\" height=\"200\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ABM\u3068\u3044\u3046\u8a00\u8449\u3092\u8033\u306b\u3059\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u305f\u3082\u306e\u306e\u300c\u5f93\u6765\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u4f55\u304c\u9055\u3046\u306e\u304b\u300d\u300c\u81ea\u793e\u3067\u3082\u5c0e\u5165\u3067\u304d\u308b\u306e\u304b\u300d\u3068\u7591\u554f\u3092\u611f\u3058\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 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