When running an EC site, it’s not uncommon to face challenges such as “sales aren’t growing,” “attracting customers isn’t going well,” or “I want to improve operational efficiency.” That’s when an EC consultant becomes a valuable ally.
An EC consultant, as a specialist in EC site management, plays an important role in providing broad support from customer acquisition to sales improvement and operational efficiency.
In this article, we will explain in detail the job description of an EC consultant, as well as introduce recommended certifications for those aiming to become a consultant, and 15 EC consulting companies worth considering.
【関連記事】大手コンサルティング会社一覧｜未経験からコンサルタントに転職する方法｜第二新卒でコンサルタントに転職する方法｜コンサルタントの種類一覧｜コンサルタントの仕事内容｜ITコンサルタント求人の一覧｜未経験OKのコンサル求人一覧｜リモート可のコンサル求人一覧
What Is an EC Consultant?
An EC consultant refers to a specialist who supports the operation of EC sites upon request from clients. The main role is to propose measures to improve sales on EC sites and support their operation.
Specifically, they handle a wide range of tasks including EC strategy planning, site traffic acquisition measures, sales data analysis, and implementation of improvement plans based on identified issues.
EC consultants are required to have a wide range of specialized knowledge. This includes smooth communication skills with clients, knowledge of SEO and advertising operations, sales strategies specific to EC sites, and competitive analysis skills.
＼ 転職エージェントがご相談に乗ります ／
Why EC Consultants Are in High Demand with Strong Future Prospects
Demand for EC consultants has been rapidly increasing in recent years, and their future prospects are highly anticipated. In particular, with the development of the EC industry, the need for EC consultants with specialized knowledge and skills is expanding. By honing skills in this field, it is possible to eventually become independent as a freelancer and cater to a wider range of clients.
There are several reasons behind this high demand and bright future. Below, we explain the specific factors.
Competition Is Intensifying Due to the Increase in EC Sites and Operators
One reason EC consultants are in demand is the increasing number of EC sites. Online shopping offers consumers the convenience of shopping from home 24 hours a day, and for businesses, it is a business model that allows them to pursue profits while keeping costs down.
Against this backdrop, the overall market size of the EC industry continues to expand.
However, as EC sites increase, competition is also intensifying. Since there are limits to how much operators can differentiate themselves from competitors on their own, support from EC consultants who have know-how in customer acquisition and sales improvement has become indispensable.
By receiving support from EC consultants, operators can execute effective strategies and secure an advantage in the competition.
Operators Lack Sufficient Know-How
Another reason is the lack of know-how necessary for operating EC sites. In particular, new entrants will struggle with how to acquire customers and improve sales. While it is possible to accumulate know-how independently, the process involves much trial and error and cost.
The role of an EC consultant is to help solve these challenges. By leveraging specialized knowledge and experience to provide accurate advice and support, they enable operators to efficiently run EC sites even when they don’t have sufficient internal know-how.
【募集中のコンサルタント求人】
The article was not found.
Types of EC Consultants
EC consultants are active in various fields depending on the challenges companies face. The required skills and job content differ for each type, allowing you to choose based on your own career or business needs. Below, we explain the main types of EC consultants and their characteristics.
All-Round Type
The all-round type consistently supports all processes necessary for operation, from EC site construction to strategy planning and execution of customer acquisition measures. A key feature is the ability to flexibly respond to whatever challenges clients face.
For companies with no experience or operators who want to launch a new EC site, they are an extremely reliable presence.
On the other hand, since a wide range of knowledge and skills is required, a very high level of expertise is needed compared to other types. Accordingly, compensation tends to be higher.
Large Mall Specialist Type
The large mall specialist type provides consulting specialized for large malls such as Yahoo! Shopping, Amazon, and Rakuten Ichiba. They are well-versed in the different customer acquisition methods, promotional measures, and store regulations for each mall, and provide advice suited to each.
They are a reassuring presence for companies considering new entry into large malls or companies already operating there but facing challenges with sales or customer acquisition.
However, since the large mall specialist type mainly specializes in operations and sales promotion within malls, they generally do not handle the construction of independent EC sites or comprehensive operational support. If you want to handle comprehensive operations, an all-round type consultant is more suitable.
Cross-Border Type
The cross-border type is a specialist who supports the construction and operation of EC sites targeting overseas markets. They provide strategies based on the culture and business practices of each country, supporting companies aiming to expand overseas.
To successfully expand overseas, language support, adaptation to tax systems, and compliance with laws in the destination country are essential. For example, product descriptions and advertising campaigns need to be created in the local language, and regulations such as customs duties, consumption taxes, and privacy protection laws in each country must be complied with.
To clear these complex requirements, cross-border type consultants use their specialized knowledge to provide accurate advice.
＼ 転職エージェントがご相談に乗ります ／
Job Description of an EC Consultant
EC consultants provide broad support to clients depending on their challenges, from EC site strategy planning to production, operation, and improvement proposals. Below, we explain the main job responsibilities in detail.
EC Strategy Planning
EC strategy planning is the process of deeply understanding the client’s challenges and goals, and formulating specific plans based on them. Through interviews, they clarify the products and services handled, the target customer base, and the appropriate platform selection.
For companies launching a new EC site, platform selection is particularly important. The decision of whether to use a large mall such as Amazon or Rakuten Ichiba, or to build an independent EC site, greatly influences the direction of operations.
For companies already operating an EC site, they provide specific improvement proposals aimed at increasing sales, such as product reviews and new customer acquisition measures.
EC Site Production
For clients who do not yet have an EC site, support for EC site production is provided. It is common for EC consultants to not directly handle production themselves, but instead to take on a directing role between the production team and the client.
In order to maximize sales, they consider user-friendly design and optimization of product pages including SEO measures. When using platforms such as Shopify or BASE, the consultant may directly support site construction, but this is a rare case.
Customer Acquisition and Marketing Strategy
After the EC site is completed, effective customer acquisition and marketing strategies are implemented. Representative customer acquisition methods include the following.
- SNS Marketing
- Web Advertising
- SEO Measures
- Email Newsletter Distribution
While online-centered measures are the main focus, combining offline measures such as flyers and magazine advertisements as needed allows for reaching a broader customer base.
Analysis and Improvement
It is important to analyze the performance of the EC site based on data and make necessary improvements. Sales data, page views, purchase rates, and other metrics are checked to identify issues.
In particular, when customer acquisition is successful but sales don’t follow, there may be room for improvement in product pages or purchase procedures. When proceeding with improvements, it is important to work closely with production companies and respond quickly.
Specific improvement measures include adjusting site navigation, how product information is presented, and button placement. Using A/B testing to find the optimal design and structure is also effective. By continuously carrying out these efforts, the results of the EC site can be steadily improved.
How to Become an EC Consultant?
To succeed as an EC consultant, a wide range of knowledge and practical experience is required. If you are aiming from inexperience, it is important to establish an accurate career plan. Below, we explain specific methods.
Gain Experience at a Web Marketing Company
At a web marketing company, through actual marketing work, it is possible to acquire practical knowledge related to EC site operation and customer acquisition. Specifically, you can gain opportunities to acquire skills necessary as an EC consultant, such as SEO measures, advertising operations, and data analysis.
However, not all web marketing companies handle EC consulting, and some may not have sufficient know-how. When considering joining a company, it is important to thoroughly research the company’s business content and track record in advance.
Use a Recruitment Agency
Recruitment agencies hold many non-public job openings related to EC consultants and help you efficiently find work that matches your conditions.
Since you can receive advice tailored to your skills and experience, it is more efficient than searching on your own. Even for inexperienced individuals, they provide an environment where you can challenge yourself with peace of mind, so please consider using one when changing jobs.
＼ 転職エージェントがご相談に乗ります ／
What Is the Annual Income of an EC Consultant?
The annual income of an EC consultant varies depending on the employer and the individual’s experience and skills, but generally ranges from 4 million to 10 million yen.
For those starting from inexperience, annual income in the first year is often in the 3 million yen range, and it is common to reach an average of 4 million yen from the second year onward. Income increases steadily as experience is gained.
According to the “Private Sector Wage Survey” for fiscal year Reiwa 6, the average annual income for wage earners is 4.8 million yen. EC consultants have the potential to earn income exceeding the Japanese average in their 20s.
Since the consulting industry is heavily performance-based, by continuously producing results, it may be possible to earn an annual income of 10 million yen or more even in your 20s or 30s.
Reference: National Tax Agency “Reiwa 6 Private Sector Wage Survey“
【募集中のコンサルタント求人】
The article was not found.
Skills Required of an EC Consultant
EC consultants are required to have specialized knowledge, flexible response capabilities, and multi-faceted perspectives in order to support EC site operations. Below, we explain in detail the three essential skills for EC consultants.
Problem-Solving Ability
To properly operate a client’s EC site and achieve goals such as customer acquisition and sales improvement, the ability to accurately analyze issues and propose appropriate solutions is indispensable.
In particular, EC sites are subject to rapid changes in trends and consumer needs, and appropriate solutions differ depending on the products and services. Therefore, a mindset of always keeping an eye on industry trends and social conditions, and approaching problem-solving with flexible thinking, is required.
Communication Skills
Communication skills for smoothly interacting with clients and building relationships of trust are also essential. Without communication skills, no matter how excellent the proposals made, they may not be accepted by clients and work may not progress.
In particular, for clients who lack knowledge about EC site operations, it is important to explain the proposal content in an easy-to-understand way and gain their understanding. If a relationship of trust is built, clients are more likely to listen positively even to unexpected proposals, and it becomes easier to find common ground even when opinions conflict.
Macro Perspective
For EC consultants, it is also important not only to focus on the client’s EC site, but also to have a macro perspective that looks at society and the industry as a whole. By accurately grasping industry changes and market trends from a macro perspective, you can provide clients with new business opportunities.
Recommended Certifications for EC Consultants
Obtaining certifications that prove specialized knowledge and skills can greatly help in being active as an EC consultant. Below, we introduce particularly recommended certifications.
Applied Information Technology Engineer
The Applied Information Technology Engineer is a national qualification certified by the Information-technology Promotion Agency (IPA). Positioned as a higher-level qualification than the “Fundamental Information Technology Engineer Examination,” it certifies applied knowledge and skills related to IT.
Although EC consultants rarely construct EC sites directly, having basic IT knowledge makes communication with clients smoother and makes it easier to gain their trust.
IT Strategist
The IT Strategist is also a national qualification certified by IPA, and is a qualification suitable for those aiming to become CIOs, CTOs, or IT consultants. This qualification tests advanced knowledge necessary for planning and proposing management strategies utilizing IT.
The ability to formulate IT strategies from a management perspective is extremely important for EC consultants. Although the difficulty level is high, obtaining the certification leads to career advancement.
Marketing and Business Practical Skills Test
The Marketing and Business Practical Skills Test, started in 2005, is a private qualification certified by the International Practical Marketing Association that comprehensively assesses practical marketing skills. There are three grades: Grade A, Grade B, and Grade C, which can be chosen according to level.
Marketing skills are essential for customer acquisition and sales improvement on EC sites. Obtaining this qualification can prove universal marketing knowledge not biased toward a specific industry, becoming a strength for dealing with a wide range of clients.
Web Analytics Specialist
The Web Analytics Specialist is a private qualification certified by the Web Analytics Association of Japan. Obtaining it allows you to prove knowledge of web analytics and web marketing. Additionally, passing a follow-up test is required to maintain the qualification.
Obtaining the advanced qualification of “Senior Web Analytics Specialist” further enhances your proposal capabilities and consulting abilities, further increasing credibility.
Net Marketing Certification
The Net Marketing Certification is a private qualification certified by Certify Inc. Through acquiring this qualification, you can systematically learn the basics of web marketing and acquire broad knowledge including advertising operations, SEO measures, security, and regulations.
Since this knowledge is indispensable in practical EC consultant work, it is also effective for career and skill advancement.
What Are the Career Paths for EC Consultants?
EC consultants can choose from a variety of career paths, leveraging their specialized knowledge of EC site operations and marketing skills. Below, we introduce representative career paths that EC consultants can pursue.
Management Consultant
Management consultants and EC consultants share many common methods for solving management-related challenges, making career changes smooth and attractive.
In particular, skills directly related to management such as strategy formulation and project management cultivated as an EC consultant are also useful for solving overall client challenges.
EC Business Division
The knowledge and experience cultivated as an EC consultant can also be greatly utilized in a company’s EC business division. In particular, specialized knowledge of the EC industry and problem-solving ability are valued, and it is possible to be active as an immediate asset.
Additionally, roles such as leading overall strategy as the head of EC business, or planning marketing strategies utilizing data analysis skills, are also expected.
Venture Company
EC consultants with knowledge of corporate strategy and marketing can play important roles in venture companies aiming for growth. At venture companies, since you can work proactively, it is also possible to take on the role of driving the entire project, or to be involved from the founding stage as a founding member.
Furthermore, in fast-growing environments, there are many opportunities to encounter new markets and business models, allowing you to further develop flexible thinking and adaptability.
Independence / Entrepreneurship
After accumulating sufficient achievements as an EC consultant, independence or entrepreneurship is also one of the options. The EC industry continues to grow, and with specialized knowledge and experience, you can open up new fields of activity through your own efforts.
After becoming independent, it is possible to utilize freelance portal sites and crowdsourcing to work on a wide range of projects. However, since trends in the EC industry change rapidly, a mindset of continuously learning the latest information is required.
フリーランスの方はこちら【みらいワークス関連サービス】 ＼約950社以上の取引実績あり／
＞＞ フリーランスコンサルタントのための案件紹介サービス【フリーコンサルタント.jp】
15 Recommended EC Consulting Companies
In order to solve the challenges of EC site operation and achieve sales expansion and improved customer acquisition, it is important to choose an appropriate EC consulting company. Below, we introduce 15 recommended EC consulting companies that can effectively support EC site operations.
※Prices listed are estimates.
Art Trading Co., Ltd. [All-Round]
Art Trading Co., Ltd. is a company with over 15 years of EC site consulting experience and a rich track record of over 200 companies.
A key feature is the ability to handle everything from EC site production to operation and inventory management/logistics for the products handled, all in one stop. They provide broad support from operating a client’s own EC site to operating on large malls.
| URL | https://art-trading.co.jp/ |
| Company Location | Hareza Tower 20F, 1-18-1 Higashi-Ikebukuro, Toshima-ku, Tokyo |
| Year Established | January 12, 1996 |
| Pricing (Plan / Initial Cost) | Fixed monthly fee, or performance-based depending on conditions (details upon inquiry) |
Argonauts Co., Ltd. [Large Mall Specialist]
Argonauts Co., Ltd. provides services specialized in Yahoo! Shopping, comprehensively supporting everything from strategy planning to operational support and customer acquisition measure proposals.
A feature is that they propose specific improvement measures tailored to each client’s challenges and provide practical support to achieve sales improvement and operational efficiency.
| URL | https://argonauts-web.com/ |
| Company Location | 9-45-6 Asumigaoka, Midori-ku, Chiba-shi, Chiba |
| Year Established | January 17, 2013 |
| Pricing (Plan / Initial Cost) | Sales Boost Consulting Service: from ¥39,800/month Yahoo! Shopping SEO Measures Agency: from ¥33,000/month |
Inagora Co., Ltd. [Cross-Border]
Inagora Co., Ltd. supports cross-border EC business expansion of Japanese products and services into overseas markets centered on China and Southeast Asia.
A feature is a system that consistently provides a wide range of ancillary services including overseas marketing, logistics, and content production.
| URL | https://www.inagora.com/ |
| Company Location | PMO Tamachi III 2F, 4-1-28 Shiba, Minato-ku, Tokyo |
| Year Established | November 11, 2016 |
| Pricing (Plan / Initial Cost) | Please inquire directly about each plan |
NE Co., Ltd. [Large Mall Specialist]
NE Co., Ltd. supports a wide range of EC sites including large malls such as Rakuten Ichiba and Amazon. Specialized teams handle everything from store opening support to customer acquisition improvement and CVR improvement. Contracts are available on a monthly basis and a free trial is available, making them also recommended for companies using consulting for the first time.
| URL | https://ne-inc.jp/ |
| Company Location | EPIC TOWER SHIN YOKOHAMA 16F, 3-2-3 Shin-Yokohama, Kohoku-ku, Yokohama-shi, Kanagawa |
| Year Established | May 2, 2022 |
| Pricing (Plan / Initial Cost) | From ¥60,000/month |
Commerce Media Co., Ltd. [All-Round]
Commerce Media Co., Ltd. is a company that provides total support from strategy planning to construction, customer acquisition, and operational improvement. In addition to large malls such as Rakuten and Amazon, they also have abundant specialized knowledge regarding the Canadian EC site “Shopify.”
Leveraging knowledge and track records applicable to a wide range of industries, they provide optimal solutions tailored to client needs.
| URL | https://commerce-media.info/ |
| Company Location | Fusaka Building 3F・6F, 3-44-11 Minami-Otsuka, Toshima-ku, Tokyo |
| Year Established | May 2016 |
| Pricing (Plan / Initial Cost) | Please inquire directly about each plan |
Korekara Co., Ltd. [All-Round]
Korekara Co., Ltd. is a company that uses AI to extract EC site challenges and optimize online shops. They provide consistent support from strategy planning to execution, rapidly deploying a variety of measures.
They support various cart systems, and depending on the shop’s direction and challenges, also propose and handle cart system transitions.
| URL | https://corekara.co.jp/ |
| Company Location | Bunka Estate Yotsuya Building 6F, 3-5 Yotsuya, Shinjuku-ku, Tokyo |
| Year Established | January 2012 |
| Pricing (Plan / Initial Cost) | Please inquire directly about each plan |
Savari Co., Ltd. [Large Mall Specialist]
Savari Co., Ltd. is a company that provides EC consulting centered on Rakuten Ichiba, Amazon, and Yahoo! Shopping. They are well-versed in the characteristics of each mall and propose specific solutions tailored to client challenges, including customer acquisition, sales expansion, and operational efficiency.
They are also renowned for their fast response times, and can respond immediately by phone, email, or chat. Additionally, plans supporting cross-border EC are also available.
| URL | https://savari.jp/ |
| Company Location | Advantage I Building 6F, 2-4-1 Higashi-Nihonbashi, Chuo-ku, Tokyo |
| Year Established | September 10, 2007 |
| Pricing (Plan / Initial Cost) | Consulting Plan: from ¥150,000 |
blends Co., Ltd. [All-Round]
blends Co., Ltd. is a company that supports product and sales strategy planning and promotional planning based on market and competitive research. In addition to EC consulting, they also provide execution support, making them ideal for companies that are about to launch an EC business but don’t know where to start.
| URL | https://blends-inc.co.jp/ |
| Company Location | Shibuya Dogenzaka Sky Building 8F, 28-1 Maruyamacho, Shibuya-ku, Tokyo |
| Year Established | October 1, 2024 |
| Pricing (Plan / Initial Cost) | Please inquire directly about each plan |
Sekai e Bokan Co., Ltd. [Cross-Border]
Sekai e Bokan Co., Ltd. is a company that provides consulting services specializing in cross-border EC to English-speaking regions, with expertise in Shopify.
Native English-speaking foreign staff and bilingual Japanese staff are on board, and their strengths lie in creating high-quality product descriptions and planning marketing strategies suited to local markets.
| URL | https://www.s-bokan.com/ |
| Company Location | Naruhama Building 3F, 4-39-1 Higashi-Ikebukuro, Toshima-ku, Tokyo |
| Year Established | August 28, 2014 |
| Pricing (Plan / Initial Cost) | Please inquire directly about each plan |
Design Family Co., Ltd. [All-Round]
Design Family Co., Ltd. is a company with strengths in SEO measures that provides customer acquisition support. They are consistently involved from current situation hearings to strategy design, measure execution, and verification, making highly accurate proposals with the same perspective as the client.
They implement various methods such as web advertising distribution, SEO measures, and SNS utilization in the optimal combination for each client. Individual requests for advertising operations or SEO consulting are also possible.
| URL | https://www.design-family.jp/ |
| Company Location | T&A Yodoyabashi Building 4F, 2-6-4 Fushimichou, Chuo-ku, Osaka-shi, Osaka |
| Year Established | June 2009 |
| Pricing (Plan / Initial Cost) | From ¥50,000/month (estimate) |
D2C Branding inc. [All-Round]
D2C Branding inc. provides one-stop support specialized in “D2C business,” where manufacturers sell products directly to consumers without going through retail stores. They consistently support all processes necessary for D2C business, from brand building to sales strategy planning and marketing measure execution.
| URL | https://www.d2cbranding.com/ |
| Company Location | 2-32-4 Shinkawa, Chuo-ku, Tokyo |
| Year Established | April 1, 2020 |
| Pricing (Plan / Initial Cost) | Please inquire directly about each plan |
Commerce Force Co., Ltd. [All-Round] (formerly: Deal Co., Ltd.)
Commerce Force Co., Ltd. covers all aspects of EC business from strategy planning to site construction, customer acquisition measures, and operational improvement by a dedicated person in charge, supporting clients in achieving their goals. They also have strengths in CVR improvement and develop and provide their own EC support tools.
Furthermore, they can handle advertising shoots featuring celebrities and models in a one-stop process from planning to shooting.
| URL | https://commerceforce.co.jp/ |
| Company Location | YS Garden 3, 2-1-8 Honcho, Nakano-ku, Tokyo |
| Year Established | August 2, 2017 |
| Pricing (Plan / Initial Cost) | Please inquire directly about each plan |
Net Shop Research Institute Co., Ltd. [Large Mall Specialist]
Net Shop Research Institute Co., Ltd. has received high recognition as a specialist in EC operation agency services and has won the “BEST 100 EC Support Companies” operation agency division.
They comprehensively support all tasks necessary for EC site operation, including order management, product registration, advertising operations, and sales promotion measures, providing customizable consulting plans tailored to the needs of each store. You can choose from two types of plans, “question-based” and “proposal-based,” and they can also accommodate custom plan creation.
| URL | https://netshop-soken.co.jp/ |
| Company Location | Harmony Tower 17F, 1-32-2 Honcho, Nakano-ku, Tokyo |
| Year Established | October 10, 2008 |
| Pricing (Plan / Initial Cost) | No initial fee Please inquire directly about each plan |
EC Marketing Co., Ltd. [All-Round]
EC Marketing Co., Ltd. has over 20 years of experience in the web industry and has contributed to sales increases for over 500 EC sites. The cumulative sales increase amount is 37.7 billion yen, with a KPI achievement rate of 98% (2010–2020).
From the perspectives of “customer acquisition,” “customer engagement,” “remarketing,” and “production,” they support web marketing end-to-end and realize sales expansion for EC sites and web sites. They also handle site production and are supported by many large companies.
| URL | https://ecmarketing.co.jp/ |
| Company Location | Shiba Excellent Building 7F, 2-1-13 Hamamatsucho, Minato-ku, Tokyo |
| Year Established | December 2010 |
| Pricing (Plan / Initial Cost) | Please inquire directly about each plan |
Rerise Consulting Co., Ltd. [Large Mall Specialist]
Rerise Consulting Co., Ltd. is a company that provides highly specialized consulting services focused on EC sites in the food industry. They propose optimal solutions tailored to the needs of diverse business types including food manufacturers, wholesalers, trading companies, retailers, and restaurants.
| URL | https://rerise-consulting.com/ |
| Company Location | Osaka International Building 10F, 2-3-13 Azuchicho, Chuo-ku, Osaka-shi, Osaka |
| Year Established | May 15, 2015 |
| Pricing (Plan / Initial Cost) | Please inquire directly about each plan |
＼ 転職エージェントがご相談に乗ります ／
EC Consulting Fee Estimates
The cost of hiring an EC consultant varies greatly depending on the content of the request, the scope of support, and the track record and scale of the provider. Since there is a large difference in cost between simply seeking consultation and advice versus requesting comprehensive support, it is important to understand the market rates in advance.
When requesting only general consultation and advice, costs often start from around ¥100,000. For example, costs generally fall within this range for having current issues heard and receiving simple improvement proposals. However, depending on the consultant’s experience and track record, the cost may be higher.
When requesting ongoing support, the estimated cost is around ¥300,000–¥400,000 per month. Within this price range, it is possible to receive broad support including strategy planning, customer acquisition measure proposals, and operational improvement through data analysis.
On the other hand, requesting EC site construction is expected to cost even more. When providing consistent support from EC site design and functional customization to initial setup and customer acquisition, costs may reach several million yen. It is important to confirm estimates in advance and carefully consider the balance with your budget.
How to Choose an EC Consulting Company
In order to successfully operate and improve an EC site, it is important to choose an appropriate EC consulting company. Below, we explain the points to confirm when making a selection.
Areas of Expertise
When choosing an EC consulting company, it is important to confirm the areas in which the company specializes. Strengths and areas of specialization differ by company, with some specializing in SEO measures and advertising operations, and others having strengths in EC site construction and overall operations.
By checking the service content and past track record, you can understand the company’s areas of expertise. Check the official website and case study pages, or make inquiries about specific challenges, to determine whether you can receive the most suitable support for your company.
Scope of Support
EC consulting companies differ in the scope and specialization areas they can handle. It is necessary to choose the appropriate type of consulting company depending on the channel you want to improve for your company.
For example, if your company operates EC on large malls, a large mall specialist type consulting company is appropriate. On the other hand, if you aim to expand into overseas markets, a company specializing in cross-border EC is ideal.
If you want broad support from site construction to customer acquisition and operational improvement, an all-round type consulting company is suitable. At the initial consultation, specifically confirm how far they will support you.
Compatibility with the Person in Charge
In selecting a consulting company, compatibility with the person in charge is a point that should not be overlooked. No matter how excellent the services a company provides, if communication with the person in charge is not smooth, it will be difficult to receive effective support.
When assessing compatibility with the person in charge, check whether their explanations are easy to understand and whether their answers to questions are accurate. Also, if the person in charge honestly explains disadvantages and risks, there is a higher possibility that they will accurately understand challenges and concerns and propose an appropriate approach.
Summary
As competition in the EC market intensifies, demand from companies for EC consultants is increasing.
By developing problem-solving abilities and communication skills, and obtaining necessary certifications, you can increase your credibility and track record and become a sought-after professional. For those aiming to become EC consultants, find a field where you can leverage your strengths and steadily refine your skills and knowledge.
When selecting an EC consulting company, it is important to compare service content, track records, and areas of expertise, and to confirm specific proposal content and compatibility with the person in charge at the initial consultation. If you can choose a company that matches your company’s needs, you can effectively strengthen EC site operations and achieve results in a highly competitive market.
